Web Application Development, Digital Marketing, SEO, SEM Blog : August 2008

Wednesday, August 13, 2008

Why Search Engine Optimization ?

SEO is short for "search engine optimization" To have your site optimized for the search engines means to attempt to have top placement in the results pages whenever a specific keyword is typed into the query box. There are many search engine optimization services to choose from, so here are some things to keep in mind when seeking SEO services or developing an SEO strategy of your own.

Search engines have two types of listings: those that are paid for, which are usually distinguished as "sponsored links" and those that are organic.Visit SEO Companies India.

Tuesday, August 12, 2008

Search Engine Optimization

The goal of Search Engine Optimization is not simply to bring more visitors to your web site. Effective site optimization results in top search engine rankings that bring increased premium targeted visitors from search engines. Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.

Search engine optimization is the practice of balancing content, program code and keyword targeted to meet the requirement of spiders to rank well under target keywords in the organic or natural search results (organic results means there is no paid placement). It differs from search engine marketing, which is the practice of tweaking Pay-Per-Click campaigns for optimum return on investment (ROI)

Four Layer of SEO: The four layers of SEO are:

• Analyze
• Optimize
• Develop
• Promote

Analyze is the time spent on evaluating keywords and peeking in on competitors, which includes performing back links and keywords checks on competitors Web sites. To Optimize is to design a Web site that guides the search engine to topic-discovery rather than having the search engine to guess what the Web site is all about. This layer involves a hand full of common SEO best practices. Developing a Web page includes providing a large amount of content via best practices of the Optimize layer: Blogs, RSS, Web forums. Promote layer is a critical layer that aims to get high quality links pointing to a Web site.
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