#Hashtag Campaign Gone Wrong

As a hashtag marketing company, one cannot ignore the importance of Hashtag in digital marketing campaigns. Hashtag marketing strategy should be to use them strategically as an integral part of your content promotion campaign on Twitter, Google+, Instagram, and Pinterest etc. There can be #Brand specific or #Campaign specific tags to easily identify and track the success besides helping in SEO related to keywords. Individual campaigns can have their own unique hashtag. Say unique discount tag linked to different products which can be redeemed during purchase.

Use hashtags which are easy to remember and clear of any ambiguity as it can backfire with members using them to smear your brand. Social media is galore of such hashtags gone wrong campaigns. Some of the famous hashtags gone wrong are:

#susanalbumparty - It was an inadvertent hashtag which read differently than it was intended. The tag was associated with a party thrown for Susan Boyle's album launch but has to be taken off quickly when it was realised it read something else. That's why capitalisation (#SusanAlbumParty was read as #SusAnalBumParty) in the hashtag is necessary.

#StayPutinLabour - Another hashtag gone wrong! At the the or writing the post, we found this hashtag being compared to #susanalbumparty as another bad hashtag usage.

#WeAreAllLeoMessi - Barcelona launched #WeAreAllLeoMessi campaign on Twitter to show their support for Lionel Messi, who is convicted of tax evading. But the campaign has backfired and people are tweeting #WeAreNotLeoMessi saying he should be paying his taxes.

Online Brand Reputation Management Helps to Grow Your Business

Online brand reputation monitoring and management should be at the centre of any online brand promotion activities as even a single negative review about your company or the brand can affect its future sales and influence how customers perceive your brand. Even if you are an individual, your personal online brand reputation management is as important as a company. You may be the brand of your company whom potential investors and employees look to as an asset. Negative reviews about you can dent the public image of your company.   

Resource:-  http://webnetcreativesindia.tumblr.com/post/145843421182/online-brand-reputation-management-helps-to-grow

Hire Expert PHP Developer for Your Web Designning Service

PHP development platform is a server-side scripting language designed for web development and which is used by the majority of application development companies. The majority of Open source applications such as Wordpress CMS, Joomla, Drupal, shopping cart applications like Magento, WooCommerce plugins (a free eCommerce platform for WordPress CMS) etc have their framework and architecture developed in PHP language. 

Read More:-  https://webnetcreatives.wordpress.com/2016/06/10/hire-expert-php-developer-for-your-website-development-service/

Benefits of Hiring a SEO Company in India

First thing first! Do you even need an SEO service for your business? If you are generating enough business from your website, either you are doing a good job and have an effective SEO strategy in place or your business is in a niche market where competition is less. Either way, you don’t need to invest in SEO unless you would like to expand your business and multiply business generation.

On the other hand, if you are hardly generating any business from your website and none of your SEO efforts are showing results, you definitely need an expert SEO agency to help improve your search engine performance. If you plan to hire an in-house SEO team, consider hiring an SEO consultant or an SEO consulting business for few months to train your in-house search engine optimisation team and take advantage of their years of expertise.

There are various reasons why a business should invest in an effective SEO campaign. Either hire a local SEO company for your business promotion or look for hiring an offshore professional SEO company from India and other Asian countries. In this article, we will be focusing on hiring a top SEO company in India and we are sure it would apply to hiring an SEO agency from any other country as well.

There are multiple benefits of hiring an offshore professional SEO company for your business. There are SEO companies who specialise in promoting businesses locally and there are SEO firms who can equally promote local, national or worldwide businesses. Make sure you understand their expertise and niche they operate in before hiring them.

Another advantage of hiring an SEO firm from India is that of being affordable. You can find an SEO agency which offers quality services and yet charge which is at a fraction of the cost of what a local SEO agency in US or UK charges. Moreover, at an affordable cost, most of these Indian offshore search engine marketing agencies include lot more activities than the local counterparts in the US.

However, be aware of low balling SEO companies who would give you a “too good to be true” quote. After few weeks of working with them, they would start to cut corners to make a profit and in the end, your business not only loses the precious business opportunities but also the money you paid them. So, make sure the SEO agency knows what they are doing and do a due diligence. Later on we will provide some tips on how to hire the right SEO agency.

If you are thinking of learning and doing the search promotion on your own instead of hiring an SEO company, be ready for surprises and learning bumps. Google regularly updates its search ranking algorithm and how they assess websites for ranking, so you will be required to invest lot more time and money in learning SEO latest updates on your own. To free yourself from the hassle of learning quick SEO marketing tips and also to reduce the risk of wasting time and money, it’s recommended to hire an SEO services company.

Once you know the benefit of hiring an SEO expert agency, it’s time to learn some tips which will help select the right search engine marketing firm. Don’t judge an SEO company on the basis of their website. A nice website doesn’t mean they are an expert in SEO as well. Hire them for their SEO capabilities and not on their design skills. Additionally, don’t go for agency with most number of employees as thats a misleading factor. Bigger firm doesn’t translate into better firms. Always look for case studies and client references before finalising the SEO firm.

Don’t be influenced by some of the SEO jokes doing the round on hiring offshore Internet marketing agencies as there is always a flip side of stories. The advantages of hiring a legitimate SEO company far outweighs the money you would save doing the SEO on your own or hiring a freelancer. An effective SEO strategy is crucial for your website as more and more prospects search for products and services in the search engines and if you are not ranking there, you are leaving too much business for your competitors.