Web Application Development, Digital Marketing, SEO, SEM Blog : Internet marketing
Showing posts with label Internet marketing. Show all posts
Showing posts with label Internet marketing. Show all posts

Friday, September 26, 2008

Build your blog effectively, step by step...


It is not necessarily easy to find among the more than 700 posts already posted on this blog. It is therefore propose to find a summary of steps needed to set up a blog effective use. Ideal for those who start, it presents the different elements to be put in place to embark on the adventure parameter settings, possible manipulation and publication of the first post. An ideal time to get started or improve your blog.
Blog is a good Internet marketing technique to generate traffic to your website. If you have a question, feel free to leave comment!
Creating a blog is very simple. Here's how.
Before publishing
Setting: Once your account is created, it must set your blog via the box Administration site. From this page you manage your blog (published post, apparently ...). The dashboard gives you an overall view of your blog.
For him choose a theme (design), go to Settings themes.
Sidebar: To customize your blog and optimize the use, you can insert widgets in your navigation bar (sidebar). The section is located in the left column of the administration Drag the widgets you want the first column to the second. You can put it in the order you want. Each widget is customizable: you can choose its title, its appearances ...
You can also insert widgets outside the platform: in a text widget, delete the title and copy the code provided by the site of the widget you want.

How to publish
First post: In the administration of your blog, in the left column, click new post. Then write the title of your post and then its contents. You can also insert an image or a hyperlink. Then you can set the post: choice to display an excerpt of the post on the home page, classified in one of the categories you've created, its publication program (statement of the post) and add tags (keywords characteristics of your article).
Insert an external link: If you want to refer to a website, select the words that allow your visitors to access, and then click the Image externally. Enter the URL to which you want to redirect. Posts by heading, or from the dashboard, you can access any of your post and change it.
Insert a picture: To insert a picture in one of your posts and therefore make your blog more attractive, you have two options: whether a photo of another site (and if you have it prior), click the Image external specify the URL of the photo.
Insert an attachment: To illustrate some posts, you can save a document link (e.g. your resume or for a document you've done). On the same principle that the insertions of a picture import the file in question in your Media Manager / append files. Then, in your writing the post, made Add file to the post. The post must be saved before you can insert a link.
Insert a video: To insert a video on your blog, copy the code of the video you want into your post.



Tuesday, August 12, 2008

Search Engine Optimization

The goal of Search Engine Optimization is not simply to bring more visitors to your web site. Effective site optimization results in top search engine rankings that bring increased premium targeted visitors from search engines. Based on the query phrase used at the search engine, these premium visitors are on a mission to find your product or service, so they come pre-qualified, with a high likelihood of converting or performing a desired action on your site.

Search engine optimization is the practice of balancing content, program code and keyword targeted to meet the requirement of spiders to rank well under target keywords in the organic or natural search results (organic results means there is no paid placement). It differs from search engine marketing, which is the practice of tweaking Pay-Per-Click campaigns for optimum return on investment (ROI)

Four Layer of SEO: The four layers of SEO are:

• Analyze
• Optimize
• Develop
• Promote

Analyze is the time spent on evaluating keywords and peeking in on competitors, which includes performing back links and keywords checks on competitors Web sites. To Optimize is to design a Web site that guides the search engine to topic-discovery rather than having the search engine to guess what the Web site is all about. This layer involves a hand full of common SEO best practices. Developing a Web page includes providing a large amount of content via best practices of the Optimize layer: Blogs, RSS, Web forums. Promote layer is a critical layer that aims to get high quality links pointing to a Web site.
For More Information visit: http://www.webnetcreatives.net