Online brand reputation
monitoring and management should be at the centre of any online brand promotion
activities as even a single negative review about your company or the brand can
affect its future sales and influence how customers perceive your brand. Even
if you are an individual, your personal online brand reputation management is
as important as a company. You may be the brand of your company whom potential
investors and employees look to as an asset. Negative reviews about you can
dent the public image of your company.
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